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Alzheimer’s Research UK

We are constantly on the look-out for inspirational, standout communication campaigns.

Over the last 18 months, and especially in 2016, Alzheimer’s Research UK has really made people sit up and listen. We want to take a moment to praise their fantastic work and examine why they have been so effective. Read more

Patient-Pharma interactions; a mutually beneficial relationship?

Patient-Pharma interactions are vital for drug development, but are often seen in a negative light. There will always be sceptics; those who think pharma companies have cynical intentions when approaching patients, and conversely, those who feel some patients advocate for the wrong motives. However, in recent years patient advocacy has become a pivotal aspect of the drug development process, where pharma companies have increasingly sought the unique insight that patients can offer.

So can there be a healthy and mutually beneficial relationship between patients and pharmaceutical companies? Read more