Influencers: what used to be a relatively unknown term a few years ago, has grown into a bona fide job for many. In fact, Google Trends shows a peak in the search term ‘influencer’ in early February 2019, when the Fyre Festival documentaries made their way into mainstream media.
Artificial intelligence (AI) technology is quickly advancing to improve the speed of diagnosis, predict the success of drug discoveries and provide virtual assistance to patients.1 The benefits of this technology (including convenience, improved patient treatment, cost savings and reduction in human errors) makes AI incredibly desirable to over-stretched and budget-restricted healthcare systems, especially the NHS. Read more
While on holiday this year my kids provided a perfect illustration of how sometimes tactics get confused with strategy and the power of a true change in strategy. Read more
Over the past couple of months we have been sharing some insights into our Delivering ChangeTM planning model. In the final blog of this series we delve into our ‘Library of Change’. Read more
We work in the area of mental health for one of our clients, which means we can list off the names of prominent thinkers in the field, the main medical meetings, and the DSM-V diagnostic criteria for depression. But, what can be harder to talk about is when someone in our close-knit team is affected by poor mental health. Read more
In this third blog in our series about Delivering Change we provide a brief overview of what CHC means when we talk about change.
‘Change’ has become a buzzword in our industry but more often than not, this ‘change’ only ever relates to behaviour change – changing the prescribing habits of healthcare professionals or changing people’s engagement in their own health. At CHC, we wanted to take this one step further and be more specific about ‘change’. Read more
We’ve been talking a lot about Delivering ChangeTM as of late, and one of the key components of the Delivering ChangeTM process is to seek external sources of inspiration to help drive unexpected creative approaches in our work. With that in mind, three of the team wandered over to the ExCel London for The New Scientist Live 2018. This year, in particular, we were impressed by the various methods of communication. Read on for some of our highlights:
In our recent press release announcing the launch of our Delivering ChangeTM planning model, we mentioned how we were inspired by Theories of Change.
In this 3 minute blog we’ll provide a some background on theories of change; what they are, how they work and how we’ve built on this to create CHC’s unique model.
On 1st August we launched our new Delivering ChangeTM planning model and in this short blog we wanted to outline the two key reasons why.
- We’re serious about focusing our work around real, measurable change for our clients and for healthcare professional and patients around the world.
We’ve talked about Delivering Change as part of the CHC brand for a couple of years now and even before that, it was a founding principle of the company.
Those of you who are familiar with CHC might recognise our core values of Building Collaboration, Inspiring Confidence and Delivering Change. After over a year’s worth of valuable qualitative and quantitative research into the ever-evolving needs of those working in pharmaceutical marketing, medical and communications functions, we are thrilled to be launching our new Delivering ChangeTM planning model.