While on holiday this year my kids provided a perfect illustration of how sometimes tactics get confused with strategy and the power of a true change in strategy. Read more
In this third blog in our series about Delivering Change we provide a brief overview of what CHC means when we talk about change.
‘Change’ has become a buzzword in our industry but more often than not, this ‘change’ only ever relates to behaviour change – changing the prescribing habits of healthcare professionals or changing people’s engagement in their own health. At CHC, we wanted to take this one step further and be more specific about ‘change’. Read more
In our recent press release announcing the launch of our Delivering ChangeTM planning model, we mentioned how we were inspired by Theories of Change.
In this 3 minute blog we’ll provide a some background on theories of change; what they are, how they work and how we’ve built on this to create CHC’s unique model.
On 1st August we launched our new Delivering ChangeTM planning model and in this short blog we wanted to outline the two key reasons why.
- We’re serious about focusing our work around real, measurable change for our clients and for healthcare professional and patients around the world.
We’ve talked about Delivering Change as part of the CHC brand for a couple of years now and even before that, it was a founding principle of the company.
Those of you who are familiar with CHC might recognise our core values of Building Collaboration, Inspiring Confidence and Delivering Change. After over a year’s worth of valuable qualitative and quantitative research into the ever-evolving needs of those working in pharmaceutical marketing, medical and communications functions, we are thrilled to be launching our new Delivering ChangeTM planning model.
2016 was an eventful, often surprising year and is likely to be associated with a pervading feeling of gloom. A common response to the question ‘What will you remember 2016 for?’ is ‘the number of dead celebrities’. Read more
Recently we successfully secured a major programme of work from an existing client. Due to the size of the programme and the scope of the work, the client understandably went through a competitive pitch process. Read more
So the team told me I had to write the first post on our new CHC blog, Can’t Help Commenting. As someone who has quite a few opinions (just ask my colleagues and clients!) on communications and the critical role it can and should play in health and medicine I’ve actually found it pretty difficult to nail down a single topic. Perhaps this bodes well for the start of a blog – there should be no excuses if the blogs ‘dry up’.
But a few meetings and conversations in the last week or so have helped me arrive on a topic. Change. And how much what we do has changed in the last few years. Read more