Global standalone meeting: A launch platform and engagement opportunity
The brief
There was no single, international congress to act as a platform for the launch of new products in women’s health and facilitate dialogue between peers on the latest topics in the field. Our client wanted to create an interactive global standalone event to meet the needs of their product portfolio and reinforce their position as a leader in women’s health.
The magic
Clark Health Communications collaborated with cross functional internal teams and the external scientific committee to develop clinically relevant content which was delivered by engaging passionate speakers. We moved away from the traditional format of standalone events by utilising innovative video content delivery, expert panel discussions, meet the expert sessions and hosting debates on topics such as healthcare technology and needs-based contraceptive counseling. Additionally, we leveraged post-event digital channels to extend the reach of the Summit.
The impact
- 900 HCPs from 43 countries attended the Summit – 96% of them would recommend a colleague to attend.
- ‘First in class’ collaboration between medical and marketing internally initiated an internal paradigm shift from product marketing focus towards medical education.
- Overall rating of 5.3 out of 6 for the Summit and, internally, 95% of affiliate representatives felt that the Summit helped position the company as the leader in women’s health.
- Success and cost-effectiveness resulted in the event being planned for further years.
