Our client asked us to secure widespread media coverage around a NICE recommendation and SMC approval for their product in alcohol dependence. They specifically wanted to achieve front page coverage while managing the tone and strengthen relationships with the media and external spokespeople.
Clark Health Communications developed compelling messaging and a clear approach which was refined with input from a media advisory board. Media materials were developed and collaboration with regulatory bodies was conducted to ensure coordination of media engagement activities. Briefings were held with influential spokespeople and top-tier media outlets. Intensive media outreach resulted in news and long-lead feature opportunities being secured. To maximise media coverage opportunities in Scotland, specific regional outlets were targeted with appropriate and local case studies studies/spokespeople in place.